The Dali Museum


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The Dali Museum has been celebrating the legacy of world-famous artist, Salvador Dali since opening its original doors to the public in 1971 at its original location in Cleveland, OH. The museum later was moved in 1982 to St. Petersburg, FL. In January of 2011, The Dali Museum moved once again into a larger newly built property on the St. Petersburg waterfront. It currently houses over 2,140 works of art, with over 400,000 visitors expected per year.


The Dali Museum required a signage solution that provided identification and wayfinding throughout its new 68,000 square-foot facility. An updateable donor recognition system was also necessary. Signage had to seamlessly integrate with the design intent of the facility. The entire package had to be in place by the facility’s grand opening on January 11, 2011.

Avalon Sign Solutions worked closely with HOK Architects to specify and develop interior and exterior core (identification) signage, donor signage systems, as well as general wayfinding for the museum. Signage for The Dali Museum was designed to continue the modern architecture of the facility, consisting of cool metals and clean geometric themes.

The final signage package was produced and installed before the client’s grand opening deadline. Because of Avalon Sign Solution’s capability to quickly create samples of sign types for the museum to preview, the final look complimented the facility precisely to what the client had in mind. The Dali Museum was provided with a custom package including identification plaques, dimensional letters, a donor recognition system, interior and exterior wayfinding, and custom entrance signage with backlit dimensional lettering. Avalon Sign Solution’s performance impressed the Dali Museum so much that a lasting partnership with the museum was formed.

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